PilavTour

Who we are

A tour operator that lives on its own route

PilavTour designs, sells and runs Uzbekistan tours from Samarkand — the city in the middle of every itinerary we operate.

What we do

PilavTour is a trading name of Pilav Destination Management MChJ, a tour operator registered and working in Samarkand, Uzbekistan. We run small-group and private journeys along the Silk Road cities — Samarkand, Bukhara, Khiva — and custom itineraries beyond them.

We are the principal party to every booking, not an intermediary: we design the routes, set the prices, and deliver the tours ourselves. Where specific services — transport, accommodation, guiding — are provided by local suppliers, they act as our subcontractors under our instructions, and any refund is processed by us under our own cancellation policy.

How we build routes

Our published group tours currently run with 1 to 20 travelers. Groups this size travel by sedan or minivan rather than coach, fit inside the smaller courtyards and tea houses that big groups have to skip, and leave room to slow down or change the plan mid-day.

Cities are connected by fast train wherever the railway runs — Samarkand, Bukhara and Tashkent are all on the line — with air-conditioned vehicles sized to the group for everything else. Entrance fees to the listed monuments are part of the price, so the day is not interrupted by ticket queues.

We run tours year-round and tell travelers plainly what each season means: April to May and September to October bring mild weather and the biggest crowds; summer regularly passes 40°C and asks for early starts and shaded afternoons; winter is cold, quiet and underrated. The honest version of this is on every tour page, not just here.

Communities and heritage sites

Before founding PilavTour, our founder spent two years as a tourism development specialist on Resiland, a landscape resilience programme with an ecotourism component. That work is where our operating rules come from, and they are practical rather than declarative: groups stay small enough for the places that host them; the money for transport, accommodation and guiding goes to suppliers in the cities we visit, contracted directly by us; and monuments are part of a route, not a backdrop for one photo stop.

We would rather show you fewer places properly than more places from a bus window — that is the whole design principle, and it is also why our group sizes are printed on every tour page.

The person behind it

Muzaffar Shermamatov — Founder, PilavTour

Muzaffar Shermamatov

Founder · In the travel industry since 2018

Muzaffar Shermamatov has worked in Uzbekistan's travel industry since 2018, first as a guide and then on the tour operator side. From 2023 to 2025 he worked as a tourism development specialist on Resiland, a landscape resilience programme with an ecotourism component. He founded PilavTour in the same field he had spent seven years studying from the inside. Based in Samarkand, he works in English, Russian and Spanish.

After two years working on landscape resilience and ecotourism, I kept returning to one question: what does a tour leave behind in the place it visits? PilavTour is my attempt to answer that in practice — small groups, local suppliers, routes planned by people who live here.

Where we work from

Our office is at 5 Registan Street, Samarkand — a few minutes from the Registan. If you are already in the city, come by; otherwise, email gets a personal answer, usually within a few hours.

Address
5 Registan Street, Samarkand, Uzbekistan
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