
Founder
Muzaffar Shermamatov has worked in Uzbekistan's travel industry since 2018, first as a guide and then on the tour operator side. From 2023 to 2025 he worked as a tourism development specialist on Resiland, a landscape resilience programme with an ecotourism component. He founded PilavTour in the same field he had spent seven years studying from the inside. Based in Samarkand, he works in English, Russian and Spanish.